Before ago, or introduction of ‘Google My Business’, the phone book was the most contemporary platform to find relevant business data, such as nearest restaurant service providers, garment retailers near me, and more. Now Google My Business open up the door of possibilities, including digital information about the business and even locational guides, and made it easy to discover local or international businesses.
Google grew into the world’s most recognized and often accessible search engine platform. The site currently holds over 92.48% of the market share in search engines’ favor business. Building a Google Business Profile (previously seen as Google My Business) is a powerful approach to appeal to new customers and attract them to your physical or virtual stores to your business. Now businesses grasping this facility by using the optimization strategy of Google search engines and Google Maps’ locational identity.
Your Google Business Profile (GBP), or “My Business” page, provides an easy way for people to find your business on Google, even if they don’t know your name or contact details. It also helps you connect with customers who are already searching for information about your company, which can lead to opportunities for sales and service.
The GBP gives you a place where you can manage your business profile and make updates that show up in search results when people enter relevant keywords into the Google Search Bar or Maps app. You can also use it to give potential customers a direct link to get more information about your business or services; post messages about special offers, events, and news; or add photos of products or services that will help people remember what they see when they look up their favorite brands online.
- How does this work?
- What does it take to get started?
- How do you know if it’s working?
- How makes Google My Business help businesses to get more customers?
- How to optimize your business in the Google My Business profile and help advertisers to engage customers?
- Is the making of a Business Profile on Google free?
- How do I boost my local business on Google My Business profile?
- How does Google help me expand my market?
What is GMB (Google My Business)?
When you think of Google, you probably think of a search engine. But did you know that Google also offers an online platform called Google My Business?
Google My Business is the perfect way to build a business within Google’s ecosystem. You can use it to:
- Get your company listed on Google Maps and search results
- Create a professional profile that will help you target customers who are looking for products and services similar to yours
- Get recommendations for restaurants near me, or order anytime for your needs like shoes/clothes/jewelry/medicine/electronic gadgets/etc. anywhere from e-commerce platforms for you, which can make your shopping experience more fun without visiting physical stores!
In the digital age, businesses need new strategies to attract customers that aren’t limited to word-of-mouth and advertisements. Google My Business is a helpful tool that can assist any local business in expanding its customer base. Even if you’re not located in a large city or urban area, you can use this resource to attract customers from your local area.
If you own a business in a small town or suburb and are curious about how it can help you, continue reading for more details. There are many success stories of businesses that used Google My Business to attract new customers. Here are some tips on how you can use it to do the same.
What ‘Google My Business’ Profile Offers:
When you connect your business profile on Google My Business, you probably get:
- Connect with existing and potential customers’ search queries and results shown at less than 0.25 Sec.
- Here you can create a business profile and share announcements, offer direct chat with a customer service team, read customer assessments, new or availability of the stock, or share event details straight with your customers.
- Create an account so that you can manage your business profile on Google My Business.
Hence, when customers have more access to your business information and updates, they can make better decisions as they browse. This allows you to:
- Promptly reach out to your local customers.
- Enhance your customer experience
- Share real-time information.
- Promote your sales through special offers, news, events, and distribute coupons.
- Drive rapid sales opportunities
- Be more responsive and visible on online channels
- Find out what your customers are looking for and provide answers to their questions
- Increase brand awareness
- Improve your ranking in local search results
- Create more engagements with your customers
What makes Google My Business help businesses to get more customers?
Google conveys an effective background for its clients(businesses) and searchers. Accordingly, it depends on a company’s profile on Google My Business accounts. Businesses need to list their business name, address, and so on to give relevant data to consumers.
1. Get identified in Google Maps (Business locations):
Google is the standard for search results, and a Google Business Profile helps you get discovered in that search engine.
From road traffic to web traffic, from local weather to knowing about international weather, anything could be found on Google.
Similarly, a business profile on Google my Business serves better suggestions that people trying to find their needs, and your business profile most conveniently connects with them through your products and services availability in your local markets.
Your ‘Google My Business’ listing leads searchers about your business locations and road maps to visit your business store. Once you open up or register your profile on ‘Google my Business’ Profile, you can ensure to improve your local SEO techniques by boosting your ranking in local markets. In your respective profile, your business listing for a local market can enhance the chance to appear when somebody considers an inquiry for a nearby business by using Google Maps.
If you wish to appear top in search results, your Business Profile to perform effectively by executing SEO and lead generation medium. The best solution is that you need to build a free Business profile.
2. Engage your consumers:
There are several approaches available in marketing & promotional strategy to engage & attract your consumers. That can help you to interact with your business. But all are cost-effective approaches. It’s hard for small businesses to consider.
Whereas, over the free ‘Google My Business’ Profile, you could use your business account to engage your prospects most conveniently on the online platform. You can react and make plans according to clients’ reviews, answer their questions, facilitate direct messages to your clients, and execute business notifications to your customers. Similarly, you can even run or publish posts here to execute advertisements or promote your business as much as we do on Facebook, Instagram, LinkedIn, or any other social media.
3. Highlight and Update your local business:
A Business Profile solitarily comprises restricted space to put information about your business proposals. But using your Google My Business profile, in your account dashboard, you can put availability (hours to open), put a link to your business’ website, sink with social media channels, product variations, and availability. Here, businesses can also place pricing variations, features, and other relevant details that create your business more impressive. Likewise, here you can get a chance to make edits and get updates when needed by using Google My Business accounts.
4. Acquire insights:
Again, the Google My Business dashboard provides you to put key insights into your audience and enhances the local search operation. The analytics tab reveals the features to break down traffic origins across specific locations, across multiple categories such as keywords or geographic regions (websites). You can see customers’ feedback, and how conveniently they discovered you on Google Maps or Google Search.
Note: UTM parameters and Google Analytics helps to track clicks of your a Business Profile
You’ll be able to see where they are searching for specific terms, which keywords they’re using, and what type of content is getting the most views. By knowing these things, you can tailor your strategy and content more effectively to help drive traffic to the pages that matter most!
5. Reviews can be a great way to build trust:
Google My Business reviews are a great way to build trust, but you should be aware of some potential pitfalls. Reviews help consumers decide which businesses to visit and products to buy.
Aside from the positive reviews, negative feedback can give an idea of what customers think of your business. It remains a huge impact on your business. So don’t be afraid to ask customers for their feedback.
This section is one of the best ways to build trust with people. Make sure that your business lives up to its reputation by participating in this important community and sharing your experience with others. It can successfully show off your business and customer service strengths. And it’s easy to do!
6. Present local SEO:
The Google My Business dashboard is one of the most powerful features for local SEO. Your Business Profiles should be designed to help your customers find you online.
Local SEO is often overlooked, but it’s important to make sure your business’s profile is optimized so that people who might find you through searches are able to see your business.
To build the business performance, this platform could help you perform local SEO on your website and improve your rankings on Google!
How to Open up a Google My Business Profile:
The Google My Business page is a worthwhile investment of time and resources. It’s an interactive way to connect with new customers, inform current customers, and drive sales through search engine marketing. Follow these pivotal steps and open up your free Google My Business account.
- Click the ‘Sign in’ button to open up Google Business Profile
- Add your business name
- Put your business’ Geolocation
- Fill in your contact details
- Verify your business identity
- Customize your business profile
- Add real images and videos of your Google Business Profile
- Include keywords in your content
- Link your business’ website
- Linking with your social media channels
Your Google My Business profile allows you to deal with interactions with clients and builds a chance to make them satisfied. Furthermore, keep key business updates to enlighten your prospects by searching out your products or services.
Your Google My Business Page is the hub for managing all interactions with customers. Make it easy for customers to find you and be willing to buy from you.
The Google My Business platform is one of the most important aspects of SEO. But it’s become a more challenging part today on how to optimize your search presence with our free marketing analysis service. Here you need significant professionals who can ensure better possibilities for SEO performance, drive more traffic, enhance brand reputations, build clients’ trust, boost revenues, etc.
Don’t let the small print on your website make you think that it isn’t relevant. Your website is a salesperson, your business cards are invitations to connect, and your social media posts are people you have never met but would like to meet. A lot of businesses are being run by smart people, but a lot more are being run by people who don’t know the first thing about business. Want to know a diverse strategy to increase sales for your business? Contact Maven Technology today, and ensure better possibilities for your business needs. Request a free marketing analysis from our team of agencies today.