The online presence of a business could eliminate the terrible expenses of establishing traditional brick-and-mortar stores.
Creating a very first impression on potential customers. However, when a website fails to keep up with a company’s growth or remains outdated, it may be time for a website redesign.
A website redesign goes beyond simply updating colors, fonts, and images.
It provides an opportunity to rethink the structure, re-target the market, and reposition the brand, refurbish content as per trends by highlighting unique customer-shifted preferences, and the user experience of the website.
What Is a Website Redesign?
It’s a new look of your digital platform – where your newly established unique business needs might drive new reputations and push sales.
The context of the website redesign can vary depending on the specific needs and goals of the business. It could involve a simple rebranding, where the look and feel are refreshed while maintaining the basic structure. It might revamp the theme or template to match new branding aesthetics or current web design trends.
In some cases, a website redesign may require a complete rebuild. This includes overhauling the content to cater to the target audience, mobile optimization, improving branding to reflect changes in the company’s operations or market position, and enhancing the website’s template or theme to enhance usability and accessibility.
A complete rebuild may also include a technology upgrade to improve performance, scalability, and security.
- Customers are more likely to stay on websites that load quickly. On average, a webpage loading time below 2.5 seconds on a computer could lead to a better user experience.
- Nearly 65% of the world’s population uses smartphones, so your website should be optimized for mobile devices.
- Business sales volumes may be challenged by a bounce rate between 26-40%.
- The user interface (UI) design, screen size, loading speeds, and content optimization are important factors to consider.
- On average, 68.2% of all traffic that comes to websites is made by mobile users.
- Over three seconds of loading time, 53% of visitors will turn around your website.
Does your website have any of these issues? If yes, you might think about redesigning!
- The company has a distinct brand image, however; the website fails to convey it effectively.
- Your brand aesthetics are very poor, UX/UI of your website is confusing, and not aligned with the current trans.
- Some broken links cause users to drop out of the conversion flow, making communication difficult.
- The website seems to be outdated, which is causing a negative user experience, inconsistent, and unpleasant.
- Users are getting confused while finding it hard to navigate your website properly.
- Frequently affected by malware, where visitors get frustrated while they visit.
- Payment systems are not secured.
75% of Users start relying on and being influenced by Website Designs!
The website serves as an online representation of the company and serves as a primary means of communication with potential customers. However, creating a website that is visually appealing and user-friendly is equally important.
Multiple studies indicate that up to 75% of users rely on a website’s design to determine its trustworthiness. When a user first visits a website, its design elements play a crucial role in establishing trust.
The website’s appearance, layout, and ease of use provide important cues about the legitimacy of the website and the business it represents.
A poorly designed website is often perceived as a scam!
According to research, the user experience (UX) and user interface (UI) of a website can significantly impact its success. A negative UX/UI design can cause users to leave the site quickly, resulting in a high bounce rate and low conversion rate.
Studies have shown that up to 90% of users abandon websites due to poor design. This highlights the importance of creating an engaging and user-friendly website that meets the needs and expectations of your target audience.
Decisiveness of the first visit or first impression could last longer!
First impressions are crucial, and a website has only 0.05 seconds to create an impression on users. 94% of first impressions are based on website design, making it essential to have an attractive and intuitive design.
Users are likely to navigate away from a site if they do not find it visually appealing or easy to use. To create the most potent website design, web developers and designers can use A/B testing to determine the most effective design.
An intuitive user interface design assists users’ engagement by 400%!
A well-designed website can also have a significant impact on conversion rates. Studies show that a good UI design can increase conversion rates by up to 200%, with UX design increasing it by up to 400%.
An intuitive user interface that assists users in performing actions can improve the overall user experience and increase user engagement.
Web designers must conduct target audience research to implement innovative elements in their designs naturally.
58.33% of smartphone users drive total internet traffic!
Mobile devices account for 58.33% of internet traffic due to the surge in smartphone usage. With more than half of the world’s population using smartphones, ensuring that websites are optimized for mobile devices is crucial.
Research shows that 74% of users return to mobile-optimized sites, making mobile-friendly designs a priority for businesses.
People spend 70% of their time on their smartphones!
Mobile-friendly websites ensure that users have an enjoyable experience when accessing the site on their mobile devices.
These designs are user-friendly, easily navigable, and have optimized features designed to enhance user engagement. Since people spend up to 70% of their time on their smartphones accessing the internet, good mobile-optimized designs are essential in retaining users.
Poor UX makes your business poorer by 90% and switches towards competitors!
On the other hand, poor user experience (UX) can lead to up to 90% of visitors going to competitors. A site that fails to provide a good user experience leads customers to switch to other websites that offer similar services or products.
Good UX designs address the user’s pain points, create user personas, and map out the entire user journey using wireframing tools.
An excellent user experience not only keeps users coming back to the site but also results in better business performance. Research shows that improving the customer experience can help businesses improve their key performance indicators by up to 80%.
A less optimized website for mobile view could trigger 26-40% higher bounce rates!
Moreover, business sales volumes may suffer due to a high bounce rate between 26-40%. A high bounce rate implies that visitors leave the site without taking any further actions, such as visiting other pages, signing up for newsletters, or making purchases.
That’s why businesses need to ensure that website designs not only are aesthetically pleasing but are also user-friendly and optimized for mobile devices.
Nearly 65% of the world’s population now uses smartphones and relies on responsive design websites!
This statistic alone highlights the necessity for businesses to have a website that is optimized for mobile devices. A website that is not mobile-friendly can result in a poor user experience, which can lead to users abandoning the site and seeking out competitors that offer a better mobile browsing experience.
Optimizing your website for mobile devices involves ensuring that it is responsive and adjusts seamlessly to different screen sizes and resolutions. A responsive design allows users to easily navigate your website, view content, and interact with various features, regardless of the device they are using.
There are several reasons why a website redesign is important:
- Brand Enhancement:
A redesigned website can breathe new life into a brand, giving it a fresh and modern look that resonates with customers. It helps maintain a consistent and updated brand image. - User Experience Improvement:
A website that is designed well can provide a smooth and enjoyable experience to the user. It simplifies navigation, improves functionality, and makes it easier for visitors to find the information they need. - Mobile Responsiveness:
In today’s mobile-centric world, a website must be optimized for mobile devices. A redesign can make a website fully responsive and mobile-friendly, allowing users to access it on any device. - SEO Optimization:
A website redesign provides an opportunity to optimize the site for search engines. Improving website structure, content, and keyword targeting, can help boost search engine rankings and increase organic traffic. - Conversion Optimization:
A redesigned website can focus on optimizing conversion rates by implementing effective call-to-actions, improving landing pages, and streamlining the user journey.
When it comes to choosing a company for Website Redesigning an Affordable Price, Maven Technology stands out as an exceptional resource for a Website Development Agency.
Maven Technology has a team of experienced Website Development professionals who specialize in website redesign and development.
Here’s why Maven Technology is the best choice:
Expertise:
Maven Technology has extensive experience in website development and understands the unique requirements and challenges of creating websites for businesses and e-stores. We have a deep understanding of the latest website trends and technologies in the industry.
Customization:
Maven Technology offers customized web designing solutions tailored to the specific needs of each client or brand. We take the time to understand the goals and business objectives and develop a website that reflects the brand and meets the target audience’s needs.
Collaboration:
Maven Technology believes in working closely with clients throughout the website redesign process. Our valued client’s input and feedback are taken seriously ensuring that the final website meets and exceeds expectations.
Quality Assurance:
Maven Technology has a strong focus on website quality and seamless navigation assurance. We conduct thorough testing and debugging to ensure that the website functions flawlessly across different browsers and devices.
Ongoing Support:
Maven Technology provides ongoing support and maintenance of website development and redesigning services to ensure that the website remains up-to-date and optimized for performance. We are available to address any issues or make updates as needed.
Conclusion:
Failure to optimize your website for mobile as well as desktop tabs, etc. can have numerous negative consequences. Mobile users may struggle to read or navigate your site, leading to frustration and a higher bounce rate. Additionally, search engines like Google prioritize mobile-friendly websites in their search results, meaning that your website may not rank as high if it is not optimized for mobile.
Optimizing your website for mobiles makes it easier for users to access your site, engage with your content, and potentially convert into customers. Moreover, you enhance your brand’s credibility and reputation, showcasing that you are forward-thinking and attentive to the needs of your target audience.
A website redesign is essential to keep up with the growth of a business and provide a positive user experience. Maven Technology as the Best Website Development Agency, offers the expertise and customization needed to successfully redesign and develop a website that reflects the brand and meets the goals of the business. With their collaboration, quality assurance, and ongoing support, Maven Technology is the best resource for IoT app development projects.
Let’s create a positive user experience, improve your chances of attracting and retaining customers, and ultimately stay ahead of the competition in our increasingly mobile-centric world.
