How Machine Learning Can Helps Your Online Retail E-Commerce Business

Before we start let’s try to understand what is Machine Learning?

Machine learning is a subset of AI (Artificial Intelligence). Basically, with the help of Machine learning, we allow a machine to learn from past data and predict future responses accordingly. Machine learning is a key component of the growing field of data science.

Let’s take an example to understand how it works?
Netflix is also using a Machine Learning system to understand your behavior what kind of movies you watched and next time it shows you the recommendations for the same kind of movies.

How Machine Learning can help you to grow your online retail business?
Suppose you are running a retail store in your local area and you have 200-500 footfalls per day. Most of those customers are coming daily and do shopping from your store. But do you know what kind of products your customer more like? What alternative product you can sell them with the same benefits but that is with a high-profit margin. What are their preferred payment methods? How occasionally they purchased the same product so you can send them a message with an offer so they come back again to your shop only to purchase that product.

Now, what happens if you have all these answers. Your sales grow dramatically. You can make your customer happier by personalizing them.

Now by making your business online with the integration of Machine Learning you can find all the answers. You can capture your customer’s likes, dislikes, price range, comeback, time, etc. After capturing these data with the help of Machine Learning you can make a system that answers all of these questions. And helps you to serve your customer in a better way.