Digital Marketing

Mobile App or Website: Why, How, and Which is Better For My Startup In 2022?

Mobile App or Website: Why, How, and Which is Better For My Startup In 2022?

These are the ultimate questions of startups in 2022: Mobile App or business website? What would be the ideal “choice” for my startup ideas? What should I prefer, an app or a website for my small business? Why a mobile-friendly website is better than a mobile app?

When you go through the decision between a website or a mobile app for your business, you should have a clear overview or get proper answers about the significance of the website or mobile app. Which one will help me get successful? And how each one helps my small business in 2022?

Since the inception of advanced technology, the innovations of smartphones, and ever-increasing faster internet speeds, it is hard to choose between a website or a mobile app.

A business website should be simple and user-friendly, but that doesn’t mean you can’t do anything fancy. But compared to the hundreds of apps on the Apple Store or Google Play store, a single website is much easier to maintain and update.

Since the introduction of the power of smartphones, everyone has now preferred an interactive business model (smartphones users approximately over 5.13 billion users), which endeavors a user-friendly experience through mobile devices and relates to the new windfall. Some top enterprises have, to a great extent, been endowed with their “mobile-first” business experience (Uber, Amazon, Flipkart, and Zomato Order). Whereas others deliberately prefer websites as their primary marketing tools.

To find the right fit for your business idea, you’ll have to decide between the mobile app and the website as your business marketing tool. Take some time to think about which of the two options will be a better fit for your business.

In the spirit of this blog, we’ll explicitly express the facts, percentages, why, and when you should build a website or a mobile app— what is the Best mobile app development company in India or who is the Best website development company in India for your startups. Why get to hire a mobile app development or website development company to distinguishable promote your brands? Why do brands specifically create a memorable impression through smartphones, tablets, and wearables? Or why do some specific brands significantly promote through websites—a full-stuck web experience that runs in cross-browser and cross-platform?

We’ll study and analyze here the reasoning behind specifications irrespective of business nature and compare these two options, and key guidance provides you with the optimal choice for your startups.

Let’s break down the pros and cons of a mobile app vs. a website for your small business, and we’ll hopefully help you make the most informed decision!

Learn the Difference Between a Mobile App and a Mobile-Friendly Website:

A digital presence is the best way to capture customer data and drive engagements, no matter what type of business you run. It’s not just for sales tools, it should have for building reputations, boosting engagements, increasing conversion rates, expanding brand awareness, and conventional promotional tools, and it’s a great way to keep in touch with your prospects and new customers!

Few fundamental answers that you need to know:

  • What type of business do you want to do?
  • What operations do you look for in your business mobile app or mobile-friendly website to fulfill your business goals?
  • What do users usually prefer mobile apps or websites for meeting their needs?
  • Where can I find the best mobile app development company for my startups?
  • Who gives the most affordable solutions for my business website development works?

Here are solutions as per your business perspectives and business goals:

  • Want your users to get comprehensive details about your product or services from their smartphones? Choose a mobile-friendly website.
  • Want to promote massive brand awareness and organize push notifications? Use the business mobile app.
  • Want to build content-oriented promotions and no need for any special features? Adopt a mobile-friendly website.
  • Need to build a massive user experience and drive more leads? Use aesthetically design mobile apps.
  • Want to publish dynamic content and build an interactive user experience? Use a cross-browser, fast-loading, and mobile-friendly website.
  • Want to create videos, publish on your respective medium, or integrate the audiences? Use a mobile app.
  • Looking for a leading mobile app development and website development company that affordably builds your reputation and business profitability? Join Maven Technology. Your best-ever tech partner.
website and a mobile app

You don’t need to choose between a website and a mobile app. Both are useful in their own ways, providing owners a complete digital coverage for their small businesses, and providential communication tools that the business can use from any device. The key to choosing which option is best for your business is to find out what the company does, and then choose a business model that will match up with that.

You’re probably wondering, “what should I build?” We’re here to help! Don’t let your mobile app or website become another spot on the internet that has to be constantly updated. Let us create something unique and tailored to your needs, so you can focus on what matters most.

Have a mobile app or business website for your startup and don’t know how to get it done? Join Maven Technology – The best Mobile App Development Company in India. Similarly, we offer the best website development services across the globe.

How often do users spend time on mobile apps in a day?

Smartphones are now the key important device that people use daily. That’s why mobile apps have become a hot topic in the modern world for all sizes of businesses. An app is a software program devised to run on smartphones, tablets, and other mobile devices.

Smartphone users now preferably browse their needs through mobile apps worldwide, including in India, usually spend 4 to 5 hours in a day, according to Statista.
So, it’s an overall good initiative for small businesses if they want large audience volumes in the very first quarter. Why & How?

  • It keeps your users’ faster access.
  • Push notifications to give them up to date
  • Gives more appropriate business descriptions.
  • Offers social media integrations.
  • Provide more easy interactions with your prospects.
  • Offer proper navigation and drive easy sales orders.
  • Build large impressions under one-stop app designs.
  • Get a large amount of users’ data.
  • Initiate more personalized offers for them.

 Just got a new idea? Do you want to develop a mobile app?

“So, if startups like you are looking for a business mobile app or mobile-friendly website, then get our comprehensive guide on how and what to choose first?

Mobile App or mobile-friendly Website: Which One Should I Use For My Startup?

Do you want to know the best way to go about creating a mobile-friendly website, or a native app, for your product or business idea?

As you already know, there are three primary options: use a mobile-friendly website, use a mobile app, or both. Within each of these options, several subcategories can help you decide which option is optimal for your product idea.

There are many ways to approach your mobile-friendly website creation, but one thing is for sure: you need a functional and effective site that can be easily accessed from mobile devices.

We will look into the reasoning behind the decision between these two options, and guide you toward the optimal choice for your product idea through a series of questions.

First, let’s talk about the options for developing mobile apps. You have two main options: native apps and web apps (also known as hybrid applications). Native apps are downloaded onto a device and built for a specific platform. Web apps are available online but perform functions not found in native applications.

Let’s look at each option in detail:

Native Applications:

 If you want to develop mobile apps that users can download onto their phone (or another device), then this is probably your best option. Native applications require higher levels of security and stability than web applications because they are downloaded directly onto your device instead of being viewed through a browser window or website interface.

Web Applications:

 Web applications perform functions that are not available in native applications, such as video streaming or video chat features. These types of features could be useful for some businesses that offer services, such as video conferencing or group videoconferencing.

Similarly, if you have a website already, it may make more sense to build it in order to be mobile-friendly, and fast loading. Or, if you have a website, it will make more sense for your business to develop a business mobile app as a secondary option for getting customer convenience or want to drive rapid sales, rather than having both options simultaneously.

One of the best things about mobile apps is that they’re incredibly useful for both customers and business owners. With mobile apps, you can promote your brand to a wider audience because using a mobile app means your audience will be able to use any device under any circumstances.

Point to be remembered: 

“The mobile app can save your time and hassle, help you target specific audiences, and even increase your bottom line. But what if you want to create a separate mobile app? That really pays or adds value to your business with the right associations of the top mobile app developer in India, like Maven Technology, which has Google-certified mobile app developers to articulate your brand’s voice to the right tone more conveniently. It will become your prime marketing tool to generate more leads, massively regulate conversion rates, and marge organizational goals with profit-making machines.”

Does your business need GPS tracking feature?

Know the difference between an app and a website: an app is business-specific, while a website offers a wide range of functionality.

Whether you open a taxi business and want customer convenience features to minimize hassles and reduce operational costs, then a new kind of taxi app that lets your GPS tracking features where get customers can place booking orders and drivers earn money sharing their cars.

  • Here you are about using a GPS-enabled mobile app, your customer doesn’t have to call for a taxi.
  • Say goodbye to traffic jams, and forget about all the hassles of trawling through multiple apps.
  • Customers get a ride anytime, anywhere.
  • You now connect drivers and passengers in real-time.
  • Time and distance transparency.

Furthermore, for startups like you, a GPS-enabled mobile app simplifies the peer-to-peer tracking facility. It connects three-fold coverage, such as your business, your taxi driver locations, and customer pickup & drops location assessments.


If you are still thinking about whether to develop a mobile app or a website for your business, here we properly articulate the importance, functionality, and business nature that require distinguished technological coverage.

Business owners and executives often think about what to do for scaling up their business operations, and profitability, and how to acquire large shares by developing a simple website or through a mobile app first. Developing a mobile app at the very first stage of your business could be a risk. If you are not a mobile-based startup, then developing a website first could be a wise choice for your business operations, then go for mobile apps.

Constructive decisions could elevate the chance to get better prospects. It’s rather we urged all our clients to develop a mobile app or website when they have a clear idea in the mind. Don’t rush into it, go slow in case of website or app development.

Are you planning to develop your business? Hire the best website developers and mobile app developers in India who can design and build a user-friendly website or mobile app for your startups. We are here to help you take your business to the next level. We have experts in-house who can help you build a website or mobile app according to your business specifications and budget.

We have been providing premium web development services to you. We work with the best and most talented developers to provide you with the best mobile app development solution.

Share this post

About the author

footer shape